Too many may never actually be enough
The live entertainment community is one of the most collaborative environments I have ever worked in. Think of how many people, companies and organizations (unions) are involved in one production. From...
View ArticleMust-see videos for live event marketers
If you haven’t seen these videos yet from Jim McCarthy at Goldstar Events, you’re in for a treat. I’ve included a few videos below – they are about 2 minutes each and he does a great job of simplifying...
View ArticleConnecting the social media dots through data
Tons of companies claim to offer advertising opportunities to target consumers based on their social media usage. Targeting consumers based on who their friends are, what they’ve shared or the...
View ArticleIs Live Entertainment an Industry? We’d Better Hope So
I might be the only person who refers to “live entertainment” as an industry. Most people I deal with professionally say that they are in the concert industry, professional sports, theatre, arts or...
View ArticleIs Your Show Better Than a Meal at the Restaurant Next Door?
I talked the other day about whether or not Live Entertainment is an Industry (and my answer is ‘yes.’) Today, I’m asking how that industry is doing. For a long time, I’ve been saying that Live...
View ArticleOh, Groupon
With all the hype around Groupon, I find myself a bit confused as a marketer on what my actual position is on them. The idea of giving a discount or promotion to get new audiences in the door is a...
View ArticleMagazine ads that ‘wow’
Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting...
View ArticleTablet usage on the rise
Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditional laptops and an...
View ArticleZagat gets a whole lot more relevant
Fans of geolocation marketing must be smiling today. I am. Google has just announced their acquisition of the well-known restaurant guide Zagat Survey. Personally, I think it’s a great marriage as...
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What’s holding social media back
Is it just me or is the whole discussion surrounding “social media marketing” getting more and more annoying? “The consumer is in control”, “It’s quality, not quantity”, “Listening is everything” – it...
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