Here’s some interesting data on tablet usage. 1 in 10 folks in the US now own a tablet and we can expect more growth over the coming years. Where the line is drawn between traditional laptops and an evolving tablet space is still to be seen but it’s clear that all data points to continued mobility in how and where consumers create and consume content.
An interesting part of this data for live entertainment marketers is the big increase in search and social usage while those watching video essentially has remained flat. This is a good sign for targeting consumers on the move along with the possibilities associated with geolocation applications.