Here’s a great article from the folks at Adweek that profiles some of the best advertising in the world of magazines. There’s some incredible stuff here and, to me, highlights some really exciting creative thinking in an industry that has typically continued to accept its own demise. While more eyeballs are shifting to digital devices, magazines hold an important part of an ad plan and with some great creative minds focusing on the executions, you can do some really impactful stuff. From bottle openers to solar ads, this is an inspiring read.
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